Sparkle!

Not content with owning a mere 90% of the software market, Microsoft have released their new development app that's set to have similar capabilities to Flash.

But get this - it's called Sparke!!! Doesn't that sound more like a Mattel toy for tween girls than it does a killer app?

Granted, its official name is Microsoft Expression™, which is totally unmemorable.

Thanks to Jeremy for pointing this out!