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A few weeks ago Coca Cola launched a new "viral" online campaign. The campaign flopped, mainly due to the fact that they underestimated their audience. I see this happening time and again. I could go on about it, but there's some pretty good coverage at SMH.com.au and in the B&T blog. Alternatively, there's the anti-website and a couple backlash blogs.
Posted by catsavard at January 25, 2006 11:26 AMWhy can't I get the taste of battery acid out of my mouth after drinking Zero?
Why can't I get any feeling in my left side after drinking a couple of cans of Zero?
....
Jeeezus,
Which agency put this together? It reeks of suits and no real understanding of a demographic.
Posted by: Rob Barac on January 26, 2006 03:04 PMImagine if Advertising agencies didn't do ads, ran airlnes. You'd have to live underground to protect yourself from the crashing planes.
And you'd all stare in wonder and awe, at the one that flew across the sky.
Posted by: Aitch on January 27, 2006 02:16 PMBeautiful - and disturbing - metaphor. Thanks babe.
Posted by: Catsavard on January 31, 2006 10:35 PMGreat reading, keep up the great posts.
Peace, JiggaDigga
