November 07, 2005

Attack of the zombie copy

As a writer, I'm a great fan of a clear, concise sentence and, like many people, find myself zoning out when I read words like 'leveraging processes' and 'operational effectiveness'. Here's a funny, insightful article by Erin Kissane about the absurdity of the 'marketing speak' that is creeping into all manner of corporate communication.

Posted by catsavard at November 7, 2005 12:39 PM