Bouncing all over the internet

The new Sony Bravia ad made its way around the internet much before it went to air. Someone who lives in the street in San Francisco where they filmed the spot took some snaps and posted them on Flickr a few weeks ago, and the photos spread like, well, bouncing rubber balls all over the internet. Sony have now leveraged this online hype with a clever micro site featuring a 'making of'.

Brands have been posting their ads on their corporate sites for some time now, but increasingly they're building entire micro sites around them, and with good reason. Although there's a lot of value in a clever online exclusive viral piece, some people just want to see those rubber balls bouncing over and over again. And for a fraction of the production and media cost of a TV campaign, you'd be silly not to.